Bcg ge mckinsey matrix free download as powerpoint presentation. Jan 22, 2015 the ge mckinsey matrix also known as the ge multifactor portfolio matrix or the directional policy matrix is essentially a framework used to plan the portfolio of a businessorganization. Ge matrix itsm ca ipcc by prof dixit sharma duration. Whilst the ge mckinsey matrix is more complex, it overcomes some of the disadvantages of the bcg matrix, including. Ge mckinsey matrix for powerpoint free ge mckinsey matrix templates for powerpoint. Both the factor weights and the factors themselves may. Ge mckinsey matrix strategies grow if the business unit is strong against a strong attractiveness, you grow the business. The gemckinsey matrix also known as the ge multifactor portfolio matrix or the directional policy matrix is essentially a framework used to plan the portfolio of a businessorganization. Learn how to try the ge approach to portfolio management. Pdf strategic analysis through the general electric. Sep 02, 2014 this video looks at the components of the ge mckinsey model. Pdf the study sought to assess the application of the mckinsey matrix. The ge that i work for now is not the same company as the one i joined in 1978, with standalone businesses in a holding company. Mckinsey has published the mckinsey quarterly since 1964, funds the mckinsey global institute research organization, publishes reports on management topics, and has authored influential books on management mckinsey was founded in 1926 by james o.
In 1971 mckinsey and co developed the business screen for general electric to differentiate the potential for future profit in each of the 43 strategic business units. Pdf the application of mckinsey matrix in determination. This strategic portfolio analysis tool has been initially developed by ge and mckinsey. One that arose in the early 1970s was the ge mckinsey ninebox framework, following on the heels of the boston consulting groups wellknown growth share matrix. How ge is becoming a truly global network mckinsey. Pdf the application of mckinsey matrix in determination of. Strategic analysis through the general electricmckinsey matrix. Like in bcg analysis, a twodimensional portfolio matrix is created. Where the bcg matrix only has 4 quadrants with focus on business unit and market share, the mckinsey matrix is a finer example of plotting the actual market conditions against the firms potential to stand up in the current market.
Product portfolio with mckinsey matrix design examples blog. The mckinsey general electric matrix the mckinsey ge matrix overcomes a number of the disadvantages of the bcg box. Oct 18, 2017 in response, management thinkers developed frameworks to address this new complexity. There was a dissatisfaction from the returns on investment from many of the products. One variant adds a third factor of market size by sizing the plotpoint bubbles.
It was formulated by mckinsey for general electric in the 1970s. The ge mckinsey matrix is also known as the nine box matrix, because in the graph, there are nine boxes where the product can be plotted. Gemckinsey matrix for powerpoint linkedin slideshare. The ge mckinsey matrix was designed as an extension of the boston consulting groups bcg growth. Word template allows the user to tabulate and present the results of portfolio analysis in a word document. Ge mckinsey matrices differ from similar tools, like the boston consulting group matrix, in that multiple factors are used to define industry attractiveness and business unit strength. Download the full issue of mckinsey quarterly 2017 number 3 pdf3. Ge multifactoral analysis is a technique used in brand marketing and product management to help a company decide what products to add to its product portfolio and which opportunities in the market they should continue to invest in. Overall, the ge mckinsey matrix is an improvement over the bcg matrix. Ge mckinsey matrix powerpoint presentation slides free download as powerpoint presentation. These dimensions, in turn, are composed of a series of weighted factors.
After reading you will understand the basics of this powerful marketing strategy and product portfolio analysis tool what is the ge mckinsey matrix. Ge mckinsey matrix smi strategic management insight. Grouping the variables of a problem and their effect on performance in three classes is the major advantage of the ge mckinsey matrices in. In this interactive presentationone in a series of multimedia frameworksmckinsey alumnus kevin coyne describes the gemckinsey ninebox matrix, a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units. Jan 25, 2020 overall, the ge mckinsey matrix is an improvement over the bcg matrix. In this interactive presentationone in a series of multimedia frameworks mckinsey alumnus kevin coyne describes the gemckinsey ninebox matrix.
Using enginius to model a ge mckinsey matrix for your students, and in the classroom. Pdf strategic analysis through the general electricmckinsey. The goal of this study is to describe this tool and present an application of it to the fashion industry so as to offer the marketing managers in this sector a valid methodology for analyzing competitors. The gemckinsey matrix templates can be used in conjunction with, or as an alternative to, other tools such as s. With the rise of multibusiness enterprises in the 20th century, companies began to struggle with managing a number of business units profitably. This video looks at the components of the ge mckinsey model. One of the bestknown portfolio tools is the bcg matrix. The gemckinsey matrix identifies the optimum business portfolio as one that fits perfectly to the companys strengths and helps to explore the most attractive industry sectors or markets. The general electric ge mckinsey matrix template is a ninecell 3 by 3 matrix used to perform business portfolio analysis as one of the steps in the strategic planning process. The gemckinsey matrix is a ninecell 3 by 3 matrix and it is primary used to perform business portfolio analysis on the strategic business units sbu of a corporation. Today, we operate on the premise that our whole is greater than the sum of the parts, and the dynamic networking and exchange of ideas and solutions across ge is a performance differentiator for each business. These dimensions, in turn, consist of a series of weighted factors.
Mckinsey and company ge asked mckinsey and company, a consulting company in the usa, to develop a portfolio approach with a wider dimension than the bcg matrix. The two factors used in the analysis are the attractiveness of the relevant industry and the sbus competitive strength within that industry. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference. Nov 17, 2014 ge mckinsey matrix templates for powerpoint. Pdf the application of mckinsey matrix in determination of route. The ge mckinsey matrix identifies the optimum business portfolio as one that fits perfectly to the companys strengths and helps to exploit the most attractive industry sectors or markets. Ge mckinsey matrix in a nutshell the ge portfolio approach evaluates a business based on two composite dimensions. Mckinsey research suggests that these features of the employee experience in matrixed companies have a positive impact on organizational health.
Pdf introduced in the early seventies as a specific framework for the evaluation of investment. One that arose in the early 1970s was the gemckinsey ninebox framework, following on the heels of the boston consulting groups. In response, management thinkers developed frameworks to address this new complexity. This indicates that they fall in highly attractive markets in which the airline has highstrong business strength. Jan 25, 2016 the ge mckinsey matrix is a ninecell 3 by 3 matrix and it is primary used to perform business portfolio analysis on the strategic business units sbu of a corporation. Bcg ge mckinsey matrix strategic management general electric. The ge mckinsey matrix has also many points in common with the maba analysis. The ge mckinsey matrix ge mckinsey model nine box matrix. Easytouse and simple ge matrix chart generator solved. This article explains the ge mckinsey matrix in a practical way. Mar 23, 2014 free ge mckinsey matrix templates for powerpoint. Hi all, for those of you involved in marketing, the ge matrix sometimes referred to as the gemckinsey matrix is a mechanism for plotting market attractiveness against competitive positioning as a bubble chart using a pair of 19 ratings.
Gemckinsey matrix for powerpoint free gemckinsey matrix templates for powerpoint. The template allows the user to generate the matrix using msexcel. This is a question that has been asked for many years, and there are many different answers. The mckinsey matrix has also been considered in the study of determination of route attractiveness and resource allocation in kenya airways as a basis for resource allocation mokaya et al. Making the most of the matrix organization mckinsey.
Ge matrix or mckinsey matrix is a strategic tool for portfolio. This matrix or ge matrix is a variant of the boston consulting group bcg portfolio analysis. May 10, 2018 the mckinsey model is a matrix which can help a business decide where to invest when it owns a number of strategic business units sbus. It will open an example data set, then 2 click on the link in the upperleft corner of the screen. The ge mckinsey matrix, also know as the mckinsey nine box matrix is a strategic tool used for business portfolio planning.
One that arose in the early 1970s was the gemckinsey ninebox framework, following on the heels of the boston consulting groups wellknown growthshare matrix. General electric ge mckinsey matrix user guide pdf. The gemckinsey matrix was designed as an extension of the boston consulting groups bcg growth. The ge matrix was developed by mckinsey and company consultancy group in the 1970s. The ge mckinsey matrix this is a form of portfolio analysis used for classifying product lines or strategic business units within a large company it was developed by mckinsey for the us general electric company it assesses areas of the business in terms of two criteria. Ge mckinsey matrix keynote charts ge mckinsey matrix. Ge mckinsey matrix powerpoint presentation slides color. A business portfolio is a group of businesses that collectively make up a company. Whereas bcg is limited to products, business units can be products, whole product lines, a service or even a brand.
Ge mckinsey matrix mckinsey model ge matrix youtube. Firstly, market attractiveness replaces market growth as the dimension of industry attractiveness, and includes a broader range of factors other than just the market growth rate. In the 1970s, general electric company was an umbrella corporation managing a wide array of complex and unrelated products. The mckinsey model is a matrix which can help a business decide where to invest when it owns a number of strategic business units sbus. This business screen became known as the gemckinsey matrix and is shown below. The nine cells in the matrix can be grouped into three major segments. There are 3 main strategies in the ge mckinsey matrix which are grow, hold and harvest. General electric ge mckinsey matrix user guide pdf document. The bcg matrix was developed by the boston consulting group. Strategic analysis through the general electricmckinsey. About the authors venkat atluri is a senior partner in mckinseys chicago office, miklos dietz is a senior partner in the vancouver office, and nicolaus henke is a senior partner in the london office. Free ge matrix excel template the marketing study guide. Whereas, the bcg matrix uses two toplevel measures to approximate business strengthen industry attractiveness.
Tutorial for the ge portfolio planning model ge concept the idea behind the gemckinsey approach is to evaluate each business along two composite dimensions. New products that an organization should add portfolio expansion new. Tutorial for the ge portfolio planning model ge concept the idea behind the ge mckinsey approach is to evaluate each business along two composite dimensions. Former president of rubbermaid group was assigned to lead new business ventures. Ge matrix or mckinsey matrix is a strategic tool for portfolio analysis.
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